F135Black consumers make up a diverse group of trendsetters, education enthusiasts, media influencers, social activists and content creators. Making gains and upending outdated stereotypes on multiple fronts – from education to income to social media and civic engagement – the African-American story continues to evolve as Black consumers leave an indelible footprint on today’s rapidly changing mainstream. African-Americans are indeed increasingly affluent, influential and culturally diverse – and savvy marketers and businesses are taking notice.

The youth and vitality of Black consumers, bolstered by an increase of affluent and educated immigrants, is amplifying buying power and expanding influence across a wide spectrum of services and goods in the U.S. mainstream. Nielsen’s latest report on African-American consumers – Increasingly Affluent, Educated and Diverse – explores the most current research on Blacks’ media consumption and buying habits and consumers trends. Here’s a snapshot of The Untold Story of African-American consumers:

BLACKS AND EDUCATION

African-American consumers are ambitious when it comes to education! Blacks are making progress in STEM (science, technology, engineering and mathematics) careers. Rising education rates for young Blacks and inroads into STEM professions will fuel income increases and help secure a place in the future U.S. workforce.

EMERGING DIVERSITY

Today’s Black population in the U.S. has experienced an increase in immigrant diversity. Black immigrants now account for 8.7% of the nation’s black population, nearly triple their share in 1980. Enriching the cultural mix of U.S. Blacks and contributing to an overall rise in consumer education and affluence

YOUTHFUL INFLUENCE

The average age of African-Americans is 31.4 years old, compared to 36.7 years for the total population. With a combination of youth and rising cultural influence, African-Americans continue to create mainstream trends in music, television, movies and more: Black consumers are youthful influencers indeed.

STRONG CULTURAL CONNECTIONS

Anchored by rich a heritage and custom, African-Americans believe in strong cultural connections. 40% of Blacks expect brands to support social causes; there is an expectation for the brands purchased to reflect values. Black consumers’ buying patterns showcase a focus on family and cooking ingredients tied to cultural traditions.

We encourage you to read Nielsen’s latest report, Increasingly Affluent, Educated and Diverse – African-American Consumers: The Untold Story 2015 Report. Click here to download your copy.

Black consumers make up a diverse group of trendsetters, education enthusiasts, media influencers, social activists and content creators. Making gains and upending outdated stereotypes on multiple fronts – from education to income to social media and civic engagement – the African-American story continues to evolve as Black consumers leave an indelible footprint on today’s rapidly changing mainstream. African-Americans are indeed increasingly affluent, influential and culturally diverse – and savvy marketers and businesses are taking notice.

The youth and vitality of Black consumers, bolstered by an increase of affluent and educated immigrants, is amplifying buying power and expanding influence across a wide spectrum of services and goods in the U.S. mainstream. Nielsen’s latest report on African-American consumers – Increasingly Affluent, Educated and Diverse – explores the most current research on Blacks’ media consumption and buying habits and consumers trends. Here’s a snapshot of The Untold Story of African-American consumers:

UWSJ Newspaper, Publisher

Ms. Lawrence takes pride in delivering high quality presentations that have a lasting impact. She has received enthusiastic testimonials for her presentations throughout the United States. She also serves as the Director of Communication for ROTH & LAWRENCE, LLC. In 2013, Lawrence founded Exposure Magazine, a publication expanding over 200 countries and translated in three languages. Since, she has published another amazing publication Urban Wall Street Journal Newspaper promoting financial literacy, current events, and small businesses around the world. Operating two humanitarian projects demonstrating world change “Soar Women’s Empowerment Summit” and “Paper Bag Book Society,” both are uplifting and rewarding projects. Her most recent accomplishment, after pitching networks for over 4-years the talk show ALL MEN ROCK created by Lawrence will air on CBS 58 in 2017. Lawrence is eager to share her 15yrs of experience working in public relations for celebrities, pro athletes, BRAVO, politicians, and other prestigious brands. Along with 22yrs as an entrepreneur; her ability to overcome obstacles is just a mere glimpse of her story. “I believe my struggles have all been a manifestation-- of my purpose,” said, Lawrence. As a publicist she has galvanized the growth of hundreds of brands. In 2017, she will be publishing her first book titled How Cook Up a PR Plan: a recipe for the right response. The book outlines techniques used by experts in public relations, providing insight into how to cultivate relationships in the real world and online that lead to brand visibility. Lawrence earned an BA in communication from Marquette University, one of the world's top-ranked universities. After graduating, she worked for the Democratic National Convention in Charlotte, North Carolina, NBA player Jeff McInnis, film producer Cedric Nettles and others.

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