Few things can be labeled “easy” when it comes to growing a small business. Managing the day-to-day business operation, training employees, overseeing finances and keeping customers or clients happy doesn’t leave small business owners with much time to think about promoting their company’s own good works. But why then, do I continue to make the case that small businesses must consider public relations as an indispensable element of their business strategy?
After working with dozens of small businesses during my career, I know that targeted, thoughtful and focused communications campaigns can have an enormous impact on a business’s bottom line.
When done right, public relations is about much more than just getting “ink.” Smart public relations is about sharing impactful stories that lead to meaningful connections and opportunities. It’s about clearly understanding what you want your business outcomes to be, and using communications to help you get there.